What critical step is necessary before launching an advertising campaign on AliExpress to ensure optimal targeting?

Before launching an advertising campaign on AliExpress, the critical step necessary to ensure optimal targeting is to conduct thorough customer research to identify and define your ideal target audience. This involves gathering data and insights on their demographics (age, gender, location), interests, purchasing behavior, and online habits. Understanding who your target customers are, what they are looking for, and how they search for it enables you to create highly relevant and effective advertising campaigns. This research should inform the selection of appropriate keywords, audience targeting options, and ad creatives that resonate with your target audience. Without a clear understanding of your target audience, your advertising efforts may be misdirected, resulting in wasted ad spend and poor performance. Comprehensive customer research provides the foundation for precise targeting, leading to higher click-through rates, improved conversion rates, and a greater return on investment for your advertising campaigns.