What is the key difference between using coupons targeted at specific customer segments versus general store coupons?

The key difference lies in personalization and effectiveness. General store coupons are available to all customers and aim to drive overall sales volume. They are typically used to attract new customers or encourage repeat purchases across the entire product range. In contrast, coupons targeted at specific customer segments are designed to cater to the unique needs and preferences of particular customer groups. Customer segments are specific groupings based on demographics (age, location), purchase history (past purchases, spending habits), or browsing behavior (products viewed, items added to cart). Targeted coupons can be tailored to encourage specific actions, such as rewarding loyal customers, incentivizing first-time purchases, or promoting products that a segment has shown interest in. The advantage of targeted coupons is a higher conversion rate because they are more relevant to the recipient, increasing the likelihood of a purchase. They also enhance customer loyalty by making customers feel valued and understood. While general coupons cast a wide net, targeted coupons offer precision and personalization for better results.