What is the primary function of negative keywords in AliExpress advertising campaigns?

The primary function of negative keywords in AliExpress advertising campaigns is to prevent ads from appearing for irrelevant search queries, thereby improving ad targeting and maximizing ad spend efficiency. Negative keywords are terms that you specifically exclude from triggering your ads. For example, if you sell 'leather wallets,' you might add 'cheap' or 'DIY' as negative keywords to prevent your ads from showing to users searching for cheap wallets or instructions on how to make their own. This ensures that your ads are only shown to users who are actively looking for products that you actually offer. By excluding irrelevant searches, negative keywords reduce wasted ad spend on clicks that are unlikely to convert into sales. They also improve the click-through rate (CTR) and overall performance of your advertising campaigns by increasing the relevance of your ads to the users who see them. Regularly reviewing search term reports and adding new negative keywords is crucial for maintaining optimal ad targeting and preventing budget waste.