What is the effect of a high number of unresolved disputes on product ranking in AliExpress search results?

A high number of unresolved disputes has a significantly negative impact on product ranking in AliExpress search results. AliExpress prioritizes providing a positive shopping experience for its users. Unresolved disputes indicate customer dissatisfaction and potential problems with product quality, shipping, or customer service. The AliExpress algorithm interprets a high dispute rate as a sign that the product or seller is not meeting customer expectations. Consequently, the algorithm penalizes such listings by lowering their search ranking. This means that products with a high number of unresolved disputes will appear lower in search results, making them less visible to potential buyers. In severe cases, AliExpress may even delist products or suspend seller accounts with consistently high dispute rates. Therefore, proactively addressing and resolving customer disputes is crucial for maintaining a good seller reputation and ensuring optimal product visibility in AliExpress search results. High dispute rates negatively affect a seller's overall performance score, further contributing to lower rankings and reduced sales.