How should you interpret a consistently low Click-Through Rate (CTR) on an AliExpress ad?

A consistently low Click-Through Rate (CTR) on an AliExpress ad indicates that the ad is not effectively capturing the attention or interest of the target audience. CTR is the percentage of people who see your ad (impressions) and then click on it. A low CTR suggests several potential problems that need to be addressed. The most common issue is that the ad creative (image and text) is not compelling or relevant to the search queries or audience being targeted. The ad copy may not be engaging, the image may not be visually appealing, or the overall message may not resonate with potential customers. Another possibility is that the keywords being targeted are too broad or irrelevant, leading to the ad being shown to users who are not genuinely interested in the product. The ad might also be appearing in placements that are not suitable for the product or target audience. Additionally, the ad's position in search results may be too low, making it less visible to users. To address a low CTR, it is essential to review and optimize the ad creative, keywords, targeting options, and ad placements. A/B testing different ad variations can help identify the most effective elements for improving CTR and driving more traffic to the product page.