What is the primary objective of using long-tail keywords in product listings?

The primary objective of using long-tail keywords in product listings is to attract highly targeted traffic that is more likely to convert into sales. Long-tail keywords are longer, more specific phrases that customers use when they have a clear idea of what they want to purchase. For example, instead of a generic keyword like 'women's shoes,' a long-tail keyword would be 'women's red leather ankle boots size 7.' By targeting these specific searches, sellers can reach customers who are further along in the buying process and are actively looking for a particular product. This increased relevance translates into a higher conversion rate (the percentage of visitors who make a purchase) because the product listing closely matches the customer's search intent. While long-tail keywords have lower search volume individually compared to broad keywords, they collectively drive significant sales due to their higher conversion rates and reduced competition, making it easier for the product to rank higher in search results for those specific terms. Reduced competition means it is easier to get your product listing seen by potential buyers who are searching for exactly what you offer. In short, it optimizes for qualified traffic rather than general visibility.