How would you determine the optimal bidding strategy for a new product with limited sales history?

For a new product with limited sales history, the optimal initial bidding strategy involves a phased approach starting with a manual Cost-Per-Click (CPC) bid based on keyword research and competitor analysis. Begin by identifying relevant keywords and researching their estimated CPC using AliExpress's advertising tools or third-party keyword research platforms. Analyze competitor listings to understand their pricing and promotional strategies, which can provide insights into appropriate bidding levels. Initially, set a manual CPC bid that is slightly above the suggested minimum bid to ensure visibility and generate initial traffic. Closely monitor the campaign's performance, focusing on metrics like impressions, clicks, click-through rate (CTR), and conversion rate. After gathering sufficient data (typically a few days to a week), analyze the performance of different keywords and ad placements. If certain keywords are performing well (high CTR and conversion rate), gradually increase their bids to capture more traffic. Conversely, if other keywords are underperforming, lower their bids or pause them altogether. Once sufficient data is collected, transition to an automated bidding strategy like 'Maximize Clicks' or 'Target CPA' (Cost Per Acquisition), allowing the AliExpress algorithm to optimize bids based on your desired goals. However, continue to monitor performance and make adjustments as needed to ensure the bidding strategy aligns with your overall advertising objectives and budget.