How are 'Repeat Purchase Behavior' metrics in Amazon Brand Analytics used to identify emerging product trends and inform inventory decisions?

'Repeat Purchase Behavior' metrics in Amazon Brand Analytics provide insights into how often customers repurchase a brand's products, revealing emerging trends and informing inventory decisions. A rising repeat purchase rate for a specific product indicates increasing customer loyalty and satisfaction, signaling a potentially growing trend. This prompts sellers to increase inventory levels of that product to meet anticipated future demand and avoid stockouts. Conversely, a declining repeat purchase rate may suggest waning customer interest or product quality issues, leading to reduced inventory orders and potential product improvements or discontinuation. By analyzing repeat purchase behavior over time, brands can identify which products are gaining traction and which are losing favor, allowing for proactive adjustments to inventory management and product development strategies. These metrics help in making data-driven decisions rather than relying on assumptions or lagging sales data.