What is the exact process for escalating a denied Brand Registry application and what supporting documentation is typically required?

The exact process for escalating a denied Brand Registry application typically involves contacting Amazon Brand Registry support through the Seller Central help interface, referencing the original application ID and clearly stating the reason for the appeal. The appeal should specifically address the reasons cited for the initial denial, providing detailed explanations and supporting documentation to refute those concerns. Supporting documentation typically required for escalation includes: a clear and legible copy of the trademark registration certificate issued by the relevant government trademark office; evidence that the brand name is permanently affixed to the products and/or packaging, such as high-resolution product images; a link to the brand's official website, if available; and any other documentation that demonstrates the brand's ownership and authenticity. The appeal should be concise, professional, and focused on providing compelling evidence that the brand meets all of Amazon's Brand Registry requirements. Persistence and thoroughness are key, as multiple appeals may be necessary to resolve the issue.