What is the proper sequence of actions when encountering suspected price gouging of your branded product by another seller?

When encountering suspected price gouging of your branded product by another seller, the proper sequence of actions is as follows: First, thoroughly document the instance of suspected price gouging, including screenshots of the product listing displaying the inflated price, the seller's name, and the date and time of the observation. Second, verify if the seller is an authorized reseller of your product. If not, this strengthens your case for unauthorized sales and potential trademark infringement. Third, contact the seller directly (if possible and appropriate) to inquire about the price discrepancy and request that they lower the price to a reasonable level. Maintain a professional and factual tone. Fourth, if the seller does not comply or if direct contact is not feasible, report the suspected price gouging and unauthorized sales to Amazon Seller Support and, if Brand Registered, through the Report a Violation tool, providing all documented evidence. Fifth, if the issue persists and the seller is not an authorized reseller, consider sending a cease and desist letter demanding that they stop selling your product. Sixth, monitor the listing regularly to ensure that the price gouging activity has ceased and to take further action if necessary.