How does the use of 'Amazon Attribution' impact the optimization of external traffic sources driving sales on Amazon?

Amazon Attribution provides detailed sales and advertising performance data for external traffic sources, enabling sellers to optimize their marketing campaigns and improve ROI. Without Amazon Attribution, sellers have limited visibility into how external advertising efforts translate into sales on Amazon, making it difficult to assess campaign effectiveness. Amazon Attribution tracks the customer journey from external ads (e.g., Google Ads, social media ads, email marketing) to product views and purchases on Amazon, providing metrics such as clicks, product detail page views, add-to-carts, and actual sales attributed to each traffic source. By analyzing this data, sellers can identify which external channels and campaigns are most effective at driving sales, allowing them to allocate their marketing budget more efficiently. They can also use the data to refine their ad targeting, messaging, and landing page optimization to improve conversion rates and overall campaign performance. This data-driven approach enhances the ability to make informed decisions on external advertising spend and maximize sales on Amazon.