What are the implications of consistently ignoring 'Voice of the Customer' feedback in Seller Central?

Consistently ignoring 'Voice of the Customer' feedback in Seller Central has significant negative implications for a seller's performance and account health. 'Voice of the Customer' provides valuable insights into product defects, listing inaccuracies, and overall customer satisfaction. Ignoring this feedback leads to unresolved product issues, continued customer dissatisfaction, and potentially an increase in negative reviews, A-to-z Guarantee claims, and chargebacks, all of which negatively impact the Order Defect Rate (ODR). A high ODR can result in account suspension. Furthermore, consistently ignoring negative feedback can lead to suppressed listings and reduced visibility in search results, as Amazon's algorithm prioritizes products with positive customer experiences. Ultimately, neglecting 'Voice of the Customer' feedback results in decreased sales, diminished brand reputation, and increased risk of account penalties.