Under what condition is Amazon Brand Registry enrollment automatically invalidated, regardless of prior approval?

Amazon Brand Registry enrollment is automatically invalidated if the registered trademark upon which the enrollment was based is canceled, abandoned, or becomes invalid for any reason. This invalidation occurs regardless of any prior approval because the Brand Registry is directly tied to the legal status of the trademark. If the trademark registration lapses due to non-renewal, is successfully challenged and revoked by a third party, or is voluntarily surrendered by the trademark owner, the corresponding Brand Registry access is automatically terminated. The cancellation or abandonment of the trademark removes the legal basis for the brand's protection within the Amazon marketplace, making continued enrollment in the program no longer valid. Therefore, maintaining an active and valid trademark registration is essential for sustained access to Amazon Brand Registry benefits.