How does 'Portfolio Optimization' benefit Sponsored Ads campaign management?

'Portfolio Optimization' in Sponsored Ads campaign management provides several key benefits by enabling structured organization and efficient budget allocation across multiple campaigns. By grouping related campaigns into portfolios, advertisers can gain a holistic view of performance across different product lines or promotional initiatives. This allows for centralized budget management, enabling advertisers to set a total budget for the portfolio and automatically allocate funds to the highest-performing campaigns within that portfolio. This ensures that advertising spend is directed towards the most profitable areas. Furthermore, portfolio-level reporting provides aggregated performance data, making it easier to identify trends and opportunities for optimization across the entire portfolio, saving time and improving overall campaign effectiveness. Portfolios enable improved control, greater visibility, and more efficient budget management, leading to better advertising ROI.