Which performance metric within Seller Central directly reflects customer dissatisfaction with product quality and is most likely to trigger account review?

The performance metric within Seller Central that directly reflects customer dissatisfaction with product quality and is most likely to trigger an account review is the Order Defect Rate (ODR). The Order Defect Rate is calculated based on the percentage of orders with negative feedback, A-to-z Guarantee claims, and credit card chargebacks. A high ODR indicates that a significant portion of customers are experiencing problems with their orders, often related to product quality, inaccurate product descriptions, or shipping issues. Amazon closely monitors ODR, and exceeding the target of less than 1% can lead to account warnings, suspension of selling privileges, or even permanent account termination. This is because a high ODR negatively impacts customer trust and confidence in the Amazon marketplace. Therefore, maintaining a low ODR is critical for sellers to ensure account health and continued participation on the platform.