Question

What distinct advantage does Amazon DSP provide over Sponsored Products and Sponsored Brands when advertising on Amazon.co.jp?

Accepted Answer

The distinct advantage of Amazon DSP (Demand-Side Platform) over Sponsored Products and Sponsored Brands when advertising on Amazon.co.jp is its ability to reach potential customers both on *andoff the Amazon platform. Sponsored Products and Sponsored Brands are limited to advertising within the Amazon ecosystem, targeting customers actively searching for products on Amazon.co.jp. Amazon DSP, however, allows advertisers to programmatically buy ad placements across a wide range of websites, apps, and devices, extending their reach beyond Amazon&#x27;s customer base. This is particularly useful for building brand awareness, retargeting customers who have previously interacted with the brand, or reaching new audiences based on their demographics, interests, and browsing behavior. For example, a seller can use Amazon DSP to show ads to customers who have visited their product page on Amazon.co.jp but didn&#x27;t make a purchase, even when those customers are browsing other websites. Furthermore, Amazon DSP leverages Amazon&#x27;s extensive first-party data to create highly targeted advertising campaigns, ensuring ads are shown to the most relevant audience, regardless of where they are online. Sponsored Products and Sponsored Brands rely primarily on keyword targeting within Amazon, while Amazon DSP allows for broader audience targeting based on detailed behavioral data.

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What distinct advantage does Amazon DSP provide over Sponsored Products and Sponsored Brands when advertising on Amazon.co.jp?