Why is adapting English product descriptions into Japanese descriptions on Amazon.co.jp generally ineffective?

Adapting English product descriptions into Japanese descriptions on Amazon.co.jp is generally ineffective because it often fails to capture the nuances of the Japanese language, cultural context, and consumer expectations. Direct translations often result in awkward phrasing, unnatural sentence structures, and incorrect use of 'Keigo' (honorific language), making the description sound unprofessional and untrustworthy to Japanese consumers. Furthermore, keywords that are effective in English might not translate directly or resonate with Japanese search behavior. For instance, a literal translation of an English keyword may not be the phrase Japanese consumers actually use when searching for that product. Effective Japanese product descriptions require understanding the specific language and terminology preferred by Japanese shoppers, including katakana loanwords and culturally relevant expressions. Also, the tone and persuasive techniques that work in English may not be as effective in Japan, where subtle and indirect communication is often preferred. A successful Japanese product description focuses on building trust and credibility through accurate and culturally appropriate language, rather than simply conveying information translated from English. For example, an English description might highlight a product's 'innovation', while a Japanese description might focus on its 'reliability' and 'proven track record'.