Why is the consideration of Japanese honorifics ('Keigo') significant in Amazon.co.jp product descriptions?

The consideration of Japanese honorifics ('Keigo') is significant in Amazon.co.jp product descriptions because it demonstrates respect for the customer and adherence to Japanese social etiquette, building trust and credibility. 'Keigo' is a system of polite and respectful language used in Japanese to show deference to the listener or reader, and its proper use is crucial for creating a positive impression. Using appropriate 'Keigo' in product descriptions communicates that the seller understands and respects Japanese cultural norms, enhancing the customer's perception of the product and the brand. Conversely, the absence or incorrect use of 'Keigo' can be perceived as rude or unprofessional, potentially deterring customers from making a purchase. For example, instead of saying 'kudasai' (give me) which is a more direct, less polite request, using 'onegaishimasu' (please) shows more respect. Similarly, ending sentences with 'desu/masu' instead of plain form demonstrates politeness. Incorporating the right level of 'Keigo' also helps align the brand's communication style with the expectations of Japanese consumers, increasing the likelihood of engagement and purchase conversion. If a product is being marketed towards business professionals, using formal 'Keigo' is particularly important.