Which App Store Connect metric provides the most direct insight into the effectiveness of your app's icon and screenshots in attracting user interest from search results?

The App Store Connect metric that provides the most direct insight into the effectiveness of your app's icon and screenshots in attracting user interest from search results is 'Product Page Views per Impression'. Impressions represent the number of times your app's icon and name are displayed to users in the App Store, typically within search results or category listings. Product Page Views, on the other hand, represent the number of times users click on your app listing from those impressions to actually view the app's product page. The 'Product Page Views per Impression' metric, therefore, indicates the percentage of users who, after seeing your app's icon and screenshots, were compelled enough to click through for more information. A higher percentage suggests that your visual assets are effective in capturing attention and generating interest. If your app has a high number of impressions but a low number of product page views, it indicates that your icon and screenshots are not effectively converting those impressions into interest. This suggests a need to re-evaluate the visual appeal, clarity, and messaging conveyed through your icon and screenshots to improve their ability to attract user clicks from the initial search results page.