How can you effectively use email marketing to re-engage lapsed users and encourage them to return to your app?

You can effectively use email marketing to re-engage lapsed users and encourage them to return to your app by implementing a personalized and targeted approach that addresses their specific reasons for churn and highlights the value they are missing. First, segment your lapsed users based on their usage patterns, in-app behavior, and reasons for churn. This allows you to tailor your email messages to their specific needs and interests. Second, create personalized email campaigns that offer incentives to return to the app, such as exclusive discounts, free trials of premium features, or bonus content. Make sure the incentives are relevant to the user's past behavior and preferences. Third, highlight new features, updates, or improvements that have been added to the app since the user last used it. Show them how the app has evolved and improved to address their previous concerns. Fourth, use compelling subject lines and email copy that grab the user's attention and create a sense of urgency. Focus on the benefits of returning to the app, rather than simply asking them to come back. Also, include clear call-to-action buttons that make it easy for users to return to the app with a single click. Finally, A/B test different email variations to optimize your campaigns for maximum effectiveness. Track metrics such as open rates, click-through rates, and conversion rates to identify what works best for re-engaging lapsed users. Compliance with privacy regulations is key to be effective.