What is the primary benefit of structuring your app description with bullet points and headings, beyond simply improving readability?

Beyond simply improving readability, the primary benefit of structuring your app description with bullet points and headings is to enhance keyword visibility and optimize for app store search algorithms. Headings and bullet points break up large blocks of text, making it easier for the App Store algorithm to identify and index important keywords within your description. This improves your app's discoverability in relevant search results. By strategically placing keywords in headings and bullet points, you can signal to the algorithm the key topics and functionalities of your app, boosting its relevance for those specific search queries. This also makes it easier for users to quickly scan the description and identify the features and benefits that are most relevant to them, increasing the likelihood of a download. It is also key to naturally use keywords, and prioritize based on the competitive landscape.