What specific data points should you consider when analyzing the effectiveness of your app's localization efforts in a new market?
When analyzing the effectiveness of your app's localization efforts in a new market, you should consider several key data points to assess whether your localization strategy is resonating with the target audience. First, track app downloads and install rates in the new market. This indicates the overall appeal of your app to local users. Second, monitor keyword rankings for localized keywords. This shows whether your localization efforts are improving your app's visibility in local search results. Third, analyze product page conversion rates in the new market. This reveals whether your localized app description, screenshots, and preview video are effectively persuading users to download the app. Fourth, track user engagement metrics, such as daily active users (DAU), monthly active users (MAU), and session length. This indicates whether localized users are actively using and engaging with your app. Fifth, monitor user retention rates in the new market. This reveals whether localized users are sticking with your app over time. Also, analyze app reviews and ratings in the local language. This provides insights into user sentiment and satisfaction with your app's localization. Finally, track in-app purchase revenue and subscription rates in the new market. This shows whether localized users are willing to spend money on your app. Segmenting data based on language preference and location is also vital to isolate specific issues.