What distinguishes a well-crafted 'short description' from a 'long description' in the context of the Apple App Store, and where is each typically displayed?

In the context of the Apple App Store, the 'short description' and the 'long description' serve different purposes and are displayed in different locations. A well-crafted 'short description' is a concise and compelling summary of your app, typically limited to around 170 characters. Its primary goal is to quickly capture a user's attention and persuade them to learn more about your app. It focuses on the most essential features or benefits and often includes a strong call to action. The 'short description' is prominently displayed directly beneath the app's name and icon in the App Store search results. It is also shown on the app's product page above the 'long description'. Conversely, the 'long description' provides a more detailed and comprehensive overview of your app, allowing you to elaborate on features, benefits, use cases, and any other relevant information. It's used to provide context and persuade potential users to download the app once they are already on your app's product page. The 'long description' is displayed on the app's product page, typically below the 'short description' and screenshots. A well-optimized 'long description' incorporates relevant keywords naturally to improve search visibility, while also using formatting and structure to enhance readability and engagement. It is also important to note the 'short description' is not indexed for search, whereas the 'long description' is.