What is the potential downside of aggressively using in-app prompts to request ratings and reviews?

The potential downside of aggressively using in-app prompts to request ratings and reviews is that it can disrupt the user experience, leading to negative user sentiment and potentially lower ratings. Frequent or poorly timed prompts can interrupt users during critical tasks or moments of enjoyment, causing frustration and annoyance. Users may perceive these prompts as intrusive or spammy, leading them to leave negative reviews or uninstall the app altogether. Furthermore, aggressively prompting users for ratings and reviews can incentivize them to leave a rating simply to dismiss the prompt, rather than providing genuine feedback based on their experience. This can result in skewed or inaccurate ratings that do not reflect the true quality of the app. It's best practice to strategically time prompts at moments when users are most likely to be satisfied with their experience, such as after completing a key task or achieving a milestone. This leads to better reviews, and fewer churned customers.