What crucial information can be extracted from competitor's keyword rankings that goes beyond identifying their primary targets?

Beyond identifying their primary targets, analyzing a competitor's keyword rankings reveals crucial information about their overall ASO strategy, including their targeting of niche markets, their understanding of long-tail keywords, and their success in adapting to algorithm changes. By examining the range of keywords for which a competitor ranks, you can uncover untapped niche opportunities that your app might be missing. If they rank highly for specific long-tail keywords, it suggests they've identified underserved user needs or are effectively targeting particular use cases. Furthermore, tracking changes in a competitor's keyword rankings over time can indicate how they are adapting to App Store algorithm updates or changes in user search behavior. A sudden drop in rankings for specific keywords may signal that they are no longer prioritizing those terms or that their ASO strategy needs adjustment. Also, analyzing the keywords for which they rank poorly can reveal areas where their ASO is weak, providing opportunities to capitalize on their shortcomings.