When conducting A/B testing on app store assets, how do you accurately account for seasonal fluctuations or external events that might impact results?

To accurately account for seasonal fluctuations or external events that might impact results when A/B testing app store assets, you should implement these key strategies: first, run tests for a sufficiently long duration, ideally spanning at least two seasonal cycles or periods affected by relevant external events. This helps to average out the impact of these fluctuations. Second, implement a control group or a holdout group that is not exposed to any of the test variations. Thi....