What actions should you take if you identify negative reviews that are factually incorrect or violate App Store guidelines?

If you identify negative reviews that are factually incorrect or violate App Store guidelines, you should take the following actions: First, for factually incorrect reviews, respond politely and professionally to the review, providing accurate information and addressing the user's concerns. This demonstrates to other potential users that you are responsive and committed to providing accurate information. Avoid being defensive or argumentative, and focus on providing helpful solutions. Second, for reviews that violate App Store guidelines (e.g., contain offensive language, personal information, or are clearly spam), report the review to Apple through App Store Connect. Apple has a process for reviewing and removing reviews that violate their guidelines. Clearly articulate why the review violates the guidelines and provide specific examples. Third, document all instances of reported reviews, including the date of the report and the rationale for the report. This helps you track the status of your reports and provides evidence in case you need to follow up with Apple. Note that Apple does not guarantee the removal of reported reviews, but reporting them is essential to maintaining the integrity of your app's review section. When responding to factually incorrect reviews, it is best practice to address their concerns and direct them to support channels.