When localizing an app's metadata for the Japanese App Store, what is the most critical factor to consider beyond direct translation to ensure effective keyword targeting?

Beyond direct translation, the most critical factor to consider when localizing an app's metadata for the Japanese App Store is understanding the nuances of Japanese keyword usage and the unique way users search for apps. This includes researching and incorporating relevant keywords written in Kanji, Hiragana, and Katakana, as users often employ different scripts for similar search terms. Using just one script and a....