Why is understanding user intent more important than matching keywords when optimizing your app title and subtitle?

Understanding user intent is more important than simply matching keywords when optimizing your app title and subtitle because the App Store algorithm prioritizes relevance and user experience. While incorporating relevant keywords is essential for discoverability, the primary goal of your title and subtitle is to attract clicks from users who are actively searching for an app like yours. User intent refers to the underlying need or goal that a user is trying to fulfill when they search for an app. By understanding the user's intent, you can craft a title and subtitle that directly addresses their needs and showcases the value proposition of your app. For example, if a user searches for 'photo editing app for instagram', they are likely looking for an app that offers filters and editing tools specifically designed for Instagram photos. Simply including the keywords 'photo editing app' and 'instagram' might not be enough to attract their attention. Instead, your title and subtitle should highlight how your app specifically caters to Instagram users with features like 'Instagram-ready filters' or 'Perfect Instagram edits'. Focusing on user intent ensures that your title and subtitle are not only discoverable but also compelling and persuasive, leading to higher click-through rates and more downloads. The algorithm recognizes this, and rewards apps that have higher click-through rates and conversion rates.