How can you determine the actual effectiveness of an influencer marketing campaign beyond vanity metrics like likes or shares?

To determine the actual effectiveness of an influencer marketing campaign beyond vanity metrics like likes or shares, you need to focus on metrics that directly correlate with your business goals, such as app downloads, user acquisition cost, and return on investment (ROI). First, implement trackable links or promo codes specific to each influencer. This allows you to directly attribute app downloads and user activity to their specific campaigns. Second, monitor app store analytics for a surge in or....