What is the primary implication of failing to understand Bilibili's meme culture when creating content for the platform?

The primary implication of failing to understand Bilibili's meme culture when creating content is a high risk of audience alienation and negative brand perception. Bilibili's community heavily relies on shared references, in-jokes, and evolving memes ('梗', gěng) as a form of communication and connection. Content that ignores or misinterprets these cultural nuances can be perceived as tone-deaf, inauthentic, or even offensive, leading to a significant drop in engagement and potentially damaging a creator's reputation. For example, using a popular meme incorrectly can result in viewers leaving negative comments ('弹幕', dànmù, scrolling comments) and unsubscribing from the channel, as it signals a lack of understanding of the platform's core values and humor. Successful integration of relevant memes, on the other hand, can greatly enhance content relatability and foster a stronger connection with the audience, leading to increased viewership, likes, and shares.