What is the strategic advantage of utilizing lesser-known virtual gift types during live streams on Bilibili?

The strategic advantage of utilizing lesser-known virtual gift types during live streams on Bilibili lies in their novelty and potential for triggering increased viewer engagement. While popular gifts are frequently used, lesser-known gifts often have unique animations, sound effects, or on-screen displays that can capture viewers' attention and spark curiosity. This novelty can lead to viewers experimenting with these gifts, resulting in increased gift-giving activity and, consequently, higher revenue for the streamer. Furthermore, promoting these unique gifts within the stream and explaining their features can encourage viewers to explore the full range of gifting options, diversifying the revenue stream and creating a more engaging and interactive live stream experience. It distinguishes the streamer from others who only focus on the most common and obvious gifting options, fostering a sense of discovery and rewarding active participation from viewers.