How can advertisers mitigate the risk of ad disapproval due to violations of Bilibili's advertising policies concerning competitor mentions?

Advertisers can mitigate the risk of ad disapproval due to violations of Bilibili's advertising policies concerning competitor mentions by avoiding direct comparisons and unsubstantiated claims. Bilibili generally prohibits ads that explicitly name competitors or make disparaging remarks about their products or services. To comply with these policies, advertisers should focus on highlighting the unique benefits and features of their own offerings without directly referencing or criticizing competitors. If a comparison is necessary, it should be presented in a factual and objective manner, supported by verifiable data. For example, instead of saying 'Our product is better than [Competitor's] product,' an ad could state 'Our product has a [Specific Feature] which provides [Specific Benefit].' Additionally, carefully reviewing Bilibili's advertising guidelines and seeking clarification from their support team can help ensure compliance and minimize the risk of ad disapproval.