What is the most effective way to measure the true ROI of a Bilibili KOL partnership beyond simple viewership numbers?

The most effective way to measure the true ROI of a Bilibili KOL (Key Opinion Leader) partnership beyond simple viewership numbers is to track trackable actions and conversions directly attributable to the KOL's promotion, combined with sentiment analysis of audience feedback. This includes monitoring website traffic, app downloads, sales, or sign-ups generated through unique tracking links or promotional codes provided by the KOL. Tracking these direct conversions provides concrete evidence of the KOL's impact on business objectives. Additionally, analyzing comments, mentions, and social media conversations surrounding the KOL's content and the promoted product or service provides valuable insights into audience sentiment and brand perception. Positive sentiment and increased brand awareness are indicators of a successful KOL partnership, even if immediate conversions are not readily apparent. Combining conversion tracking with sentiment analysis offers a comprehensive understanding of the KOL's influence and the overall ROI of the partnership.