What is the primary advantage of utilizing Bilibili's built-in polling features over external survey tools for audience feedback?

The primary advantage of utilizing Bilibili's built-in polling features over external survey tools for audience feedback is increased participation and reduced friction for viewers. Since the polls are integrated directly into the Bilibili platform, users can easily participate without having to leave the video or channel page. This eliminates the extra steps of clicking an external link, navigating to a different website, and potentially logging in, which significantly reduces drop-off rates and increases the likelihood of viewers providing feedback. Furthermore, Bilibili polls often appear directly within the video player or on the channel page, making them highly visible and convenient for viewers to access. This seamless integration maximizes audience engagement and provides creators with a more accurate representation of their audience's opinions and preferences compared to external survey tools.