How does the use of specific regional dialects within video content impact audience engagement differently compared to standard Mandarin on Bilibili?

The use of specific regional dialects within video content on Bilibili can significantly increase engagement within those regional communities, but may simultaneously limit the content's reach to a broader, Mandarin-speaking audience. Dialect content creates a stronger sense of connection and authenticity for viewers who share that dialect, fostering a deeper sense of community and cultural identity. This often results in higher levels of commenting, liking, and sharing within that specific demographic. However, viewers unfamiliar with the dialect may find the content difficult to understand, leading to lower engagement and potentially negative feedback. Therefore, while dialect content can be highly effective for targeting specific regional audiences, it's crucial to consider the trade-off between niche engagement and overall reach. Strategies like providing Mandarin subtitles can mitigate the limitation of reach while still retaining the authenticity and community building benefits of the dialect content.