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What is the optimal use case for Bilibili's 'Rocket Boost' (火箭加急) feature for established channels with consistent content?



The optimal use case for Bilibili's 'Rocket Boost' (火箭加急) feature for established channels with consistent content is to amplify the initial reach and momentum of newly uploaded videos that are strategically aligned with trending topics or seasonal events. For established channels, consistent content has already built a loyal audience and predictable baseline viewership. 'Rocket Boost' can then be used selectively to push specific videos beyond this baseline, maximizing their visibility to new viewers during the crucial initial hours and days after upload. This is particularly effective for videos that capitalize on current trends or seasonal promotions, increasing their chances of going viral and attracting a larger audience than would be possible through organic reach alone. Using 'Rocket Boost' consistently on all videos would dilute its impact and be less cost-effective compared to strategic application on high-potential content.