When integrating e-commerce on Bilibili, what is the critical factor in determining product placement within a video to maximize conversions?

The critical factor in determining product placement within a video to maximize conversions when integrating e-commerce on Bilibili is seamless and contextual integration. This means showcasing products in a way that feels natural and relevant to the video's content and the viewer's experience. Overt or forced product placement can be off-putting to viewers and decrease engagement. For example, if a video is a cooking tutorial, featuring kitchenware or ingredients used in the recipe is a seamless integration. The product becomes a natural part of the content, addressing a need or enhancing the viewer's understanding. Conversely, randomly inserting a product unrelated to the cooking process would disrupt the flow and likely reduce conversions. The placement must provide genuine value and be presented in a way that feels authentic and helpful, rather than purely promotional.