How should a content calendar prioritize long-tail keywords versus trending keywords for sustainable channel growth?

A content calendar should prioritize long-tail keywords over trending keywords for sustainable channel growth by focusing on building a library of evergreen content that continuously attracts viewers over time. Long-tail keywords, which are longer and more specific search phrases, typically have lower search volume but higher conversion rates because they target a very specific need or interest. Creating content optimized for these keywords ensures a steady stream of organic traffic from viewers actively searching for that particular topic. Trending keywords, while generating a large influx of views in the short term, often lose their relevance quickly. While incorporating trending keywords into the content calendar can provide temporary boosts, relying solely on them leads to inconsistent viewership and unsustainable growth. The content calendar should primarily consist of long-tail keyword-optimized videos, supplemented with strategically timed content around relevant trending topics to maximize both immediate and long-term channel visibility.