Under what condition does using only sitelink extensions prove more beneficial than utilizing a combination of sitelink and callout extensions?

Using only sitelink extensions proves more beneficial than utilizing a combination of sitelink and callout extensions when the primary goal is to provide users with a clear and direct pathway to specific sections or products on a website, and when the ad copy already effectively conveys the key selling propositions or benefits. Sitelink extensions are additional links that appear below the main ad text, directing users to specific pages on the website, such as product pages, contact pages, or about us pages. Callout extensions, on the other hand, highlight specific features, benefits, or offers in short, non-clickable text snippets. In situations where the core ad copy effectively communicates the brand's unique selling points, adding callout extensions may become redundant or clutter the ad, potentially diluting the message. Conversely, focusing solely on sitelink extensions allows users to quickly navigate to the most relevant page based on their specific needs, enhancing the user experience and increasing the likelihood of a conversion. For example, if a user is searching for a specific model of a camera, sitelinks directly linking to that model's product page, accessories page, and reviews page would be more beneficial than generic callouts like 'Free Shipping' or 'Excellent Customer Service.' Therefore, when the focus is on efficient navigation and the ad copy already covers the core benefits, sitelink extensions alone provide a cleaner, more effective ad experience.