Consistently relying on last-click attribution is inherently problematic for accurately evaluating Bing Ads campaign effectiveness because it unfairly credits the final ad interaction before a conversion while completely ignoring the influence of all prior touchpoints in the customer's journey. Last-click attribution gives 100% of the credit for a conversion to the last ad a user clicked on before converting, regardless of how many other ads they saw or clicked on previously. This approach creates a skewed view of campaign perf....
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