An over-reliance on automated rules can negatively impact long-term campaign performance and strategic agility by creating a rigid system that fails to adapt to unforeseen market changes, obscures underlying performance trends, and stifles innovation. Automated rules are pre-defined instructions that automatically adjust bids, pause ads, or make other changes based on specific performance triggers. While they can improve efficiency and free up time, relying too heavily on them can create several problems. First, automated rules often o....
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