When should a 'Target ROAS' bidding strategy be avoided, even if the historical data suggests it's viable?

A 'Target ROAS' (Return on Ad Spend) bidding strategy should be avoided even if historical data suggests it's viable when a campaign is prioritizing maximizing overall volume and market share growth, particularly in situations where short-term profitability is less critical than long-term expansion. Target ROAS bidding aims to achieve a specific return for every dollar spent on advertising. While it can efficiently manage costs and mai....