A scenario in which device-specific bidding adjustments would hinder rather than enhance campaign performance occurs when the attribution model being used does not accurately reflect the cross-device customer journey, leading to inaccurate assessment of device performance. Device-specific bidding adjustments allow advertisers to increase or decrease bids based on the type of device a user is using (e.g., desktop, tablet, mobile). The intent is to optimize bids based on the perceived va....
Log in to view the answer
