Prioritizing 'Maximize Clicks' over 'Target CPA,' even when lead generation is the primary campaign objective, is justified when launching a new campaign or significantly expanding an existing one where limited or no historical conversion data is available. 'Maximize Clicks' is an automated bidding strategy that aims to get as many clicks as possible within a specified budget, without focusing on the cost per acquisition (CPA). 'Target CPA,' conversely, aims to achieve a specific CPA, but it requi....
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