When creating a Microsoft Ads campaign targeting users in specific geographic locations, what settings must be configured to strictly target users physically located in those areas, and avoid showing ads to users searching for those locations?

To strictly target users physically located in specific geographic locations in Microsoft Ads and avoid showing ads to users searching for those locations, you must select the 'People in your targeted locations' option within the 'Targeting settings' section of the campaign's location targeting. By default, Microsoft Ads targets 'People in, searching for, or viewing pages about your targeted locations'. This default setting includes users who are physically present in the targeted location, as well as those who are searching for information about that location, regardless of their physical location. To narrow the targeting to only those physically present, you must explicitly change the setting to 'People in your targeted locations'. For example, if you are targeting Seattle, WA, and want to only show ads to people who are physically located in Seattle, you must select 'People in your targeted locations'. Otherwise, your ads could also show to someone in New York who is searching for 'hotels in Seattle'.