If your Microsoft Ads campaign consistently underperforms due to low 'Ad Relevance', what specific ad extension type would most effectively improve this score?

Sitelink extensions are the specific ad extension type that would most effectively improve a low 'Ad Relevance' score in Microsoft Ads. Ad Relevance is a metric that measures how closely your ad copy and landing page match the user's search query. Sitelink extensions allow you to add additional links to specific sections or pages of your website directly within your ad. By including sitelinks that are highly relevant to the keywords being targeted, you provide more context and information to the user, making it more likely that they will find what they are looking for on your site. This increased relevance signals to Microsoft Ads that your ad is a good match for the search query, thus improving your Ad Relevance score. For example, if you are advertising 'running shoes', you could use sitelinks like 'Men's Running Shoes', 'Women's Running Shoes', 'Trail Running Shoes', and 'Best Sellers', which directly relate to different types of running shoes and cater to various user interests. Other extensions, like call extensions or location extensions, may improve overall ad performance, but sitelinks are the most direct way to enhance Ad Relevance by providing more specific and relevant options to searchers.