How does setting a 'Target Impression Share' bidding strategy in Microsoft Ads impact the control over cost-per-click (CPC) compared to manual bidding?

Setting a 'Target Impression Share' bidding strategy in Microsoft Ads significantly reduces control over cost-per-click (CPC) compared to manual bidding. With manual bidding, you directly set the maximum amount you're willing to pay for each click, giving you granular control over your CPCs. 'Target Impression Share', on the other hand, automates bidding to achieve a desired perc....