If you have a mobile app, what structured data should be used to improve the mobile indexing and visibility in Bing's mobile search results?

To improve the mobile indexing and visibility of your mobile app in Bing's mobile search results, you should primarily use schema.org's 'SoftwareApplication' schema markup on your website. This markup provides structured data about your app, helping Bing understand its purpose, features, and availability. Within the 'SoftwareApplication' schema, you should include properties such as 'name' (the app's name), 'operatingSystem' (the platforms the app supports, like Android or iOS), 'applicationCategory' (the app's category, like 'Games' or 'Education'), 'offers' (information about pricing and availability, including a link to the app store), and 'description' (a detailed description of the app's features and benefits). In addition to 'SoftwareApplication', you can also use 'Offer' markup within the 'offers' property to specify the app's price and availability in different app stores. This structured data allows Bing to display rich snippets in mobile search results, showcasing key information about your app, such as its rating, price, and a direct link to download it from the app store. For example, if you have a fitness app, you would use the 'SoftwareApplication' schema to specify its name, supported operating systems (iOS and Android), category (Health & Fitness), a compelling description, and links to download it from the Apple App Store and Google Play Store. Properly implementing this markup greatly enhances your app's visibility in mobile search results and encourages users to download it.