Question

When analyzing the &#x27;Search Terms&#x27; report in Microsoft Ads, what action should you take if you identify a high-volume search term that triggers your ads but is unrelated to your product offerings?

Accepted Answer

If you identify a high-volume search term in the Microsoft Ads &#x27;Search Terms&#x27; report that triggers your ads but is unrelated to your product offerings, you should add that search term as a *negative keywordto prevent your ads from showing for that search query in the future. The &#x27;Search Terms&#x27; report shows the actual search queries that users typed in before seeing and potentially clicking on your ads. If a search term is irrelevant to your products or services, it means that your ads are being shown to people who are not likely to convert, wasting your advertising budget. Adding the irrelevant search term as a negative keyword ensures that your ads will no longer appear for that specific query, improving the relevance of your campaigns and increasing your overall ROI. For example, if you sell running shoes and the search term &#x27;basketball shoes&#x27; is triggering your ads, you should add &#x27;basketball shoes&#x27; as a negative keyword. This will prevent your ads from showing to people searching for basketball shoes, allowing you to focus your budget on users who are actually interested in running shoes.

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When analyzing the 'Search Terms' report in Microsoft Ads, what action should you take if you identify a high-volume search term that triggers your ads but is unrelated to your product offerings?